Building the Sino-European Future
China drives world business. As the world’s fastest-growing major economy, the largest exporter and the second largest importer, all roads lead to the Middle Kingdom. Today’s business leaders understand the global role of China. The opportunities to grasp the global trends and immerse oneself in the fascinating world of growing Chinese economy seem to be limited for European students. The frequent question,Do you know any summer programmes in China that combine business courses, internship experience, and fun?, can be finally answered. Europe-China Strategic Alliance with partnership of the prestigious Shanghai University of Finance and Economics offers a unique summer business programme in Shanghai from July 12th to August 24th 2012.
Academics, internship, and pleasure
Many European students want to connect pleasure with work experience and not squander a whole summer on frivolous travels. The Business in China Summer Programme will be held in Shanghai and offers a combination of academics, work experience, and pleasure. This intensive six-week programme aims to help European students gain a deep understanding of Chinese culture through courses at the Shanghai University of Finance and Economics, a month-long internship, as well as networking and cultural events. The programme is designed for all undergraduates, postgraduates, and MBA students passionate about emerging countries.Transcripts with ECTS credits will be granted by the Shanghai University of Finance and Economics.
Insights about China for European students – Want to Do Business in China?
Lin, a young Chinese girl traveling through Europe confessed that this programme is a great opportunity for European students who want to take advantage of the growing economy in China. Take for example Starbucks, she says, if this Western company did not understand the Chinese culture and the country’s dynamics they would not have been so successful with their aggressive growth in this emerging market. “Now, I am able to sip my Green Tea Latte and enjoy my favorite leaf teas from Starbucks in China,” her eyes spark and she sinks into Starbucks oblivion. She still looks forward to seeing more of European premium products whether food or clothing in the Chinese stores. Might you be their future exporter to the Chinese market?
Europe-China Strategic Alliance will help students understand why doing business in China is different than conducting business in Europe. If you want to build your business career in China whether managing an international company, founding a WOFE, forming a JV with a Chinese partner, or taking advantage of the other vast Chinese market from overseas, this program is a definitely an unmatched opportunity for you.
From Theory to Practice – Career Redefined in a Global Context
To build the knowledge base about China, firstly, students take intensive business courses – Marketing Strategies and Managing Enterprises in China at the Shanghai University of Finance and Economics. Pierre from Bordeaux, France, noticed the importance of relationships in business environment during his stay in Shanghai. Guanxi, as he says, is the Chinese concept of a relationship between two people that brings favors to both sides. This, for example, strengthens the relationship between the customer and a supplier in a positive meaning of an extended relation going beyond a contract. There are also some negative sides of guanxi, but for that you need to go to China to find more about it for yourself, Pierre mentions reflectively. The course Managing Enterprises in China helps students to learn such elements of running a company in China. Most importantly, the courses are taught by renowned SUFE professors who have educated young people all over the globe.
Your Career – Your Passion – Your China
After two weeks of intensive courses for which students have the opportunity to receive ECTS credits, the participants undertake an internship at a Chinese company. Don, a bright business student from a British university, is passionate about premium food products. Since his girlfriend introduced him to Chinese food and told him about the growing demand for premium European food products in China, he was determined to find a program that would help him learn about food business and go to Shanghai this coming summer. He came across Europe-China Strategic Alliance and is excited that he can learn about the essentials of doing business in China, intern at a local company and most importantly sample the Chinese hot pot! He confidently sees the value-added of this program to his future career – selling European premium food products in China and, of course marry, his Chinese girlfriend (he already booked a Mandarin tutor to learn how to pop the question in Mandarin!). He will also explore the cultural offerings of Shanghai. It is no wonder why one calls Shanghai the Paris of Asia.
To learn more about what Lin, Pierre and Don are talking about, please visit our page Europe-China Strategic Alliance or our Facebook page or Twitter account
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