Internship - Marketing Management

Project Biodiversity is a young Cabo-verdean non-profit organisation that aims to implement a wide range of environmental programmes that will contribute to the preservation and restoration of the natural habitats of Sal Island, to increasing the opportunities for sustainable exploitation of its natural resources, and contributing to a much aware and vibrant community.

Unlike businesses, the main objective of a non-profit is not to make a profit but to educate people, get them knowledgeable of the organization, and ultimately engage them to contribute to the cause.

As a young organisation, marketing becomes vital to brand ourselves in order to engage new donors, to make beneficiaries aware of the good social and environmental work that we are doing for the community, and to spread awareness about the social cause of the NGO.

A person’s decision to donate is heavily influenced by their impression of the organisation, the tone of communication and the ability to provide emotional and intellectual stimulation. Therefore, is of great importance for the association to build a communication plan to marketing our vision, credibility, value and impact of our work.

As Marketing Manager you will responsible of creating and implementing a communication and branding plan for marketing the organisation both national and internationally, and to monitor and keep it updated and dynamic.

Responsibilities

Plan marketing and branding objectives.

Writing creation and delivery of press releases, advertisements, and other marketing materials.

Design print ads and publications.

Ensure brand messages are consistent.

Engage donators/audience on social media.

Website updates.

Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

Lead all areas of content generation and production across all media platforms.

Engage other organizations within the community.

Monitoring campaigns progresses.

Requirements

Be an excellent communicator

Be goal oriented, flexible and creative under pressure

Be interested in what motivates people

Be organised and methodical

Have strong designing skills

Have expert knowledge in multimedia platforms

Have knowledge of a wide range of marketing techniques and concepts

Be fluent in both written and spoken English

Desirable knowledge of Portuguese

Conditions and Benefits

Your working period will be from Monday to Saturday, an average of 6 to 8 hours per day. Sundays will be your rest day. The working timetable can be flexible, as you will mostly work by objectives.

During your stay, accommodation will be provided. You will be based in Santa Maria town, in a shared apartment with other internships. A small stipend of 200€ will be provided to cover your living expenses during your time in the Project.

Timing

This is a 4 months trial period, starting on June 2016. If both parts like working together, the contract can be extended in mutual agreement.

For more info: volunteerinsal@gmail.com