MARKETING APPRENTICE FOR E4, CHANNEL 4

Category:Communications

Type: Apprenticeships

Duration: 12 months

Minimum Age: 18

Organisation: Channel 4

Salary: £16,000

The Marketing department consists of three teams (marketing, media planning and on-air continuity) which are together responsible for leading a coherent brand strategy for the organisation’s network of channels and new media services; prioritising, planning and implementing all on- and off-air marketing campaigns.

E4 is an entertainment brand with attitude. With our muse, 16-24s, at its heartland, we strive to engage viewers with our content in our own fun, unique and irreverent style.

JOB PURPOSE

The E4 marketing apprentice will report directly into the E4 marketing manager working on upcoming campaigns and the E4 social media platforms – all with the aim of driving viewers to engage with the E4 brand and its content.

KEY RESPONSIBILITIES

The successful candidate will assist the Marketing Executive, Manager and Group Marketing Manager in the production of both on-air and online campaigns and ideas, and be a vital, safe pair of hands in the smooth running of the department.

Responsibilities will include:

Campaign assistance: Assist in the delivery of on-air trails, online pre-rolls and other marketing assets to promote linear and on-demand programming.

Relationship Building & Co-ordination: Maintaining good relationships with internal departments and external partners to ensure they are aware of and supporting marketing activity. This includes 4Creative, Schedules, Viewer Relationship Management, Media Planning and syndicated platforms (e.g. Sky, Virgin, Netflix).

Social Media Management: Working closely with 4Creative and the Social Media team to coordinate, manage and build E4’s social media presence. This will involve devising fresh ideas and bringing them into fruition on platforms including Twitter, Facebook, Instagram, Vine, Snapchat and Tumblr.

JOB FACTORS

Technical & Professional Skills (Knowledge, Understanding, Experience, Education)

• Clear and demonstrable passion for both TV and marketing
• A good understanding and knowledge of social media, the characteristics of the various platforms and developing trends in this area.
• Understanding of the role of marketing within Channel 4 and a good knowledge of the E4 brand.
• Strong organisational and project management skills
• Excellent computer skills
• Good relationship building and communication skills
• Energy, passion, confidence and commitment

Autonomy/Judgement/Decision Making

• Developing creative judgement
• Ability to judge between ideas
• Knowing who to refer key decisions to

Relationship Management (Internal, External, 3rd parties)

• Developing relationships with 4Creative, commissioning and other internal departments
• Being the “first port of call” for marketing queries
• Excellent communication skills

Business Impact/Strategic Perspective

• Awareness of, and commitment to the Marketing team objectives and role within the organisation
• Awareness of wider commercial imperative to which Marketing plays a crucial role

Flexibility

All members of the marketing team are expected to be able to work flexibly across media and genres, contributing to ad hoc projects or supporting different areas as resources require. These will be discussed individually and based on skills and abilities.

Please note, you must be over 18 to apply for this apprenticeship.

For more information on apprenticeships at Channel 4 and who we are looking for, please take a look here.

Important note: You must be aged 18-23 and a non-degree holder to be eligible to apply for this apprenticeship. This is linked to qualifying for training funding during the programme.

If you are interested in this opportunity please apply online at the link below. When you have completed each page please tick the box at the bottom. Only when all pages are completed and boxes ticked will the ‘submit’ button appear at the end of the application. Once submitted you can return and edit your application up until the closing date of this apprenticeship.

If you have any questions about this apprenticeship vacancy please email the 4Talent team direct at 4talent@channel4.co.uk or tweet @4talent using the hashtag #C4apprenticeships